Yes, they’re probably the best sites on earth to implement strategies like the Topic Gateway on their Category and Tag pages – my topic gateway drawing is literally what Techcrunch should be doing with their /tag/tesla/ page. Like a magazine, a hub takes a narrow topic and explores every nook and cranny within it, helping readers glean new insights, discover the latest trends and conduct research in a meaningful way. First you had to build individual pieces of content to fill your blog and social media pages … and now you have to create an entire hub of relevant content? Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience’s passions. These are the people who make your brand special, and their insights demonstrate authority, expertise and passion. Content Type Hub is a central location where you can manage and publish your content types – so now web applications can subscribe to this hub and pull down the published content types from the hub. Sign me up for the monthly Content Harmony Digest! Converting web to print doesn’t need to be complicated. Amazing article and very well explained, Kane, thank you a lot. In the digital space content is abundant. Future you will congratulate you for being so diligent. 2. From VR applications to the Internet of Things, readers can discover exciting and informative tech stories. I tend to like this when the hub is also central to the company’s product lines, but it does mean you likely make the parent page more product-oriented in the process by doing that. The program has been around for over a decade now and has become a respected source of information for small-business owners. Categorization of this content into Hubs is also a smart tactic coming into […], […] In this podcast, we go over 5 things you can start doing now to enhance your content marketing and B2B lead generation. Additionally, hubs make it easier to provide value to readers at every stage of the buying journey. Content authors: All members are content authors who jointly create and edit content. Readers arriving at a blog page aren’t likely to dig into the archives unless they’re looking for something extremely specific. Resources is a really good catchall bucket for various subjects, but could just as easily be /guides/ or /learn/. Tinder. The hub features a robust categorization option that gives users the ability to specify what type of content they’re interested in browsing. Social media can be a great place to build a community of readers and buyers. You basically have a set of page types that gets repeated dozens/hundreds/thousands of times. The ‘lost scarf’ TV commercial was produced by Aspect for Nationwide and is a perfect example of hero content getting maximum exposure across television and digital channels, where it reached a huge audience.. Hub Content Hub content is content designed to appeal to your existing customers or prime prospects. Airbnb does something similar. Keep an eye out for a Welcome email from us shortly. We recently built a new content hub within our special interest content website (agrarheute.com – German). Does the URL structure matter? OPEN forum takes a somewhat unique angle in that it has found a way to make the site almost self-supporting, enlisting its members to supply some of its rich content. Adobe’s CMO.com is a great example of a brand content hub that seeks to deliver content their audience is looking for, without all the hype and promotion common on most brand experiences. That’s the classic Hub & Spoke model of content hubs. When you go into the hub page, you will see countries group in a continent category for easy looking for. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Below are examples of column classes that are available in the block editor. Create tutorials using WordPress posts. Finally, turn your storyboard into a scalable, repeatable content creation tool. As a branded community, the site caters to its core audience: small business owners. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. However, Hero content is designed to create noise and costs a lot more to do so. I am not looking for great examples of “campaign” content like Chipotle Scarecrow, Dove’s Real Beauty Sketches or the enviable Volvo Epic Split. A hub gives them the option to dive into pieces on a specific theme, challenge or trend to build a base knowledge before interacting with the sales department. Your productivity will thank you. Content in this strategy can also take the form of a microsite, a blog post, a video or simply the content you post on various social media channels. It's designed for two purposes: 1) discovery and 2) navigation. According to YouTube, this content should be “regularly updated,” “valuable and engaging,” and should incentivize people to “subscribe – like – follow” Red Bull has multiple hub video examples. Format: Parent page listing individual content by category or subgroup, plus links to those sub-category pages. Some pieces are designed to attract new readers, others to engage buyers who are further down the sales funnel. The environment in which your B2B content lives needs to be able to show readers content that is most relevant to their search intent. Would love to understand how this is different or similar? Examples and Downloads H5P makes it easy to create interactive content by providing a range of content types for various needs. 3. An effective hub demonstrates that your brand understands the needs and interests of your target audience. Dunkin’ Donuts made a special offer for the day, and Collab selected lifestyle creators to spread content about the offer in their cities on SnapChat. […] who came to our site. KnowledgeBase hub. It looks perfect and smooth – is it some antialiasing filter/effect? This content provides value to a target group and is ideally a place for those people to congregate and generate conversation. Thanks for subscribing! Never realized there were this many content hub models. They create topic pages based on city, and food category. Contribute to itext/i7js-examples development by creating an account on GitHub. According to your analysis, I am very sure the Content Library or Topic Gateway is suitable. Sitecore Content Hub provides a single source of truth for your product content. In each VRF example, a VRF instance is created and then an interface in the VRF space is created for each entity in the communication loop. etc. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. To include content type publishing, the administrator specifies a specific site collection as a hub. 1 and 3 together on single page? User sign-in script example. DONALD TRUMP. Block Content Examples. KnowledgeBase hub. I mocked all of these up in rough fashion in maybe an hour, and spent another two hours doing clean up work – adding text instead of handwriting, deleting goofy lines and replacing them with straight lines, and things like that. To generate leads and grow traffic, you need two things: quality content and somewhere for it to live. Tons of content sorted into categories, highlighting both evergreen popular content as well as fresh content that was just published. It’s no good for 21stcentury brands to fall back on the traditional approach of periodically advertising their company and products through high budget video and print advertising alone. One level below each landing page is, in most cases an Intranet Resource Hub. The campaign used two elements of good marketing and made them work hand-in-hand. So I’ve decided to finally sit down and document my own mental framework for different types of topic clusters, and share my private list of content hub examples, too. We get this question all the time internally from team members, and from clients, and it’s one of the most common questions I see on Twitter and in SEO communities like Traffic Think Tank. For example, a great hub content example is – “ What Women Want. As long as we have the content, creating different visualization ways shouldn’t be a great issue from a technical POV. When Angular parses the template, it inserts the external content where ng-content appears in the child component’s template. Connected applications and site collections can subscribe to the content types on the hub. . That’s a great scenario to build out a Topic Gateway that gives brief overviews of key aspects of the topic, and then points the user towards further resources they should start with. What do you think about a combination of these two?”. Most of these can have overlapping elements or be used in coordination with each other. Format: Parent page plus 5-20 static subpages. I want to know exactly how I can customize the category page like landing page so it’s much more beautiful than the default category page? Not so scary now, huh? Phenomenal post, Kane! To further differentiate a hub from a website, it helps to understand what types of pages you won’t find on one. It’s designed to help publishers and marketers ensure that they can fill the gaps in their content, and to plan their future content strategy. Think of your Hub as "landing content" -- it's a landing page/table of contents/ultimate guide hybrid. Gateways tend to be a better fit for a user looking to deep dive in a single topic group, eg Employee Onboarding. Is it different if I use /guides/company-a-service/sub-service-X/ compared to directly use /sub-service-X/. Then I pasted a consistent header banner graphic, added white text over the top, and exported the images. The Content Database model is perfect situations where you have tons of potential child pages, you want to let users browse and explore, and you plan to potentially add more content in the future. The contents are part manually, part automatically selected. YouTube optimization made easy with several cost-effective SEO tips. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. Phew! GitHub is where the world builds software. Still having date in the URL path, contents on the homepage sorted by date etc. Topic Gateways are like blog category pages on steroids. The Parent component passes the external content to the child component. Amzing article. This framework works best when your content won’t change much. I think they really need to do something to differentiate those specific squares from the actual download squares. The Animalz team has done a good job of explaining this in their post, Your Blog Is Not A Publication. It combines a refined content experience with thought leadership, SEO best practices and marketing automation. Let’s take a second to understand what we’re talking about here. […]. OK, so that we covered the technical aspect of Hub Site creation, let’s talk about the use cases for Hub Sites. Does page and posts matters? Brands cannot get away with cutting corners. What is Content Type Hub? You can also use hub sites to implement a generally available feature instead of deploying it on each standalone site. This structure will also be shown as primary menu. For example, if most of the content on Google’s first page are lists posts with 10-15 items, do 25 (or even 50). Make sure to improve on the content that’s already ranking above you –that way your content deserves to be #1. The default sort is by what’s trending. But that definition is a little vague, so let’s see if we can get more specific. I’m sorry if this is too long and thank you in advance. And here is a video for you showing all of the above examples in a demo Each communication site and Office 365 group-connected team s… This is where organized project management will … This is an example of a User sign-in script to be executed when a user logs into Sitecore Content Hub TM.It adds the user's last login provider to the user's object. Sometimes it’s easier to understand a concept when you see it in action. So – the number of pages on a site doesn’t really make a difference to me. Many B2B brands and B2C brands have started to use a content… “Download our complete guide to XYZ” or “Download our 42-point checklist to XYZ” or “Download a PDF copy of this guide” are all decent options. It’s tried and true and it works great for many topics, and sometimes you don’t need to reinvent the wheel (I swear I’m not trying to make a joke about ‘spokes’ here). The NewsCred Top 50 Content Marketing Brands includes just a few standout examples from the food space. That’s great. Yes for sure. Medical sites are a good example of this – you might have a series of lots of disease and conditions pages that show up as hubs, and subpages under each hub that are consistent for all drug types. – How to setup Sub Service X using another tools Categorization of this content into Hubs is also a smart tactic coming into […], […] Todo lo discutido anteriormente gira en torno a un tipo de content hub, también conocido como el enfoque de “hub and spoke”. I actually became a loyal fan to this site and for months had no idea it was owned by Adobe. That means that this is the site where you will manage Hub Navigation for your Intranet. However, it does include social hub features by aggregating the brand’s social content from Titleist blogs, Twitter, Facebook and Instagram accounts. You can check out the link I mentioned here: https://www.contentharmony.com/blog/content-hubs/ […], […] of your brand first when looking for solutions to their business needs. You can visit my website -> Du lịch -> and give me a solution. The broader context in which your content lives is much more important than it was even a few years ago. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. As soon as you improve engagement metrics for one piece of content, two others begin to lag behind the competition. But – I’ve never seen someone publish a really great list of content hub examples, nor have I seen anyone document the different types of content hubs. The eight influencers then “took over” the Dunkin’ Donuts SnapChat channel on National Donut Day. By configuring Managed Metadata services, you make it possible to centrally manage content types. These can be set up in a matter of clicks and can help begin the process of presenting the right type of offer to your prospects. Often we feel our Content Type should be available for all Lists or Libraries in the farm. That’s it! 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