liberty mutual bad commercials

I like the cut of your jib, Anonymous! I was REALLY tempted to throw my shoe at the screen. Flagler College. And when Brad & LiMu Emu are on, my hand AUTOMATICALLY reaches for the MUTE button! I knew other people had to feel the same way, which is why I did the internet search and found your article. They are consistently, repetitively, mind-numbingly loathesome. LIBERTY MUTUAL SUPERVISOR Patricia… LIBERTY MUTUAL SUPERVISOR Patricia Berry - ADJUSTER Norma Cruz - Where is my MONEY for MY CAR and TOW & STORAGE FEE - Been in a Accident on Halloween - LM Playing games not calling or paying - Car now on side of my house for a MONTH I CANNOT buy a car without MONEY - Rental comes on 11/20 WEEKS after HEAD ON COLLISION - NOW … Have you seen Liberty’s TV ad budget for this year? I need a minute—and a granite counter to slam my head on. Yes, Leonardo. Why not portray everyone as equal and not the same ones always the brunt of every joke. That alone would stop me from buying anything from them whatsoever. Brand loyalty in such a situation is just stupid. “Hey, everyone, look at us!” the Liberty Mutual people say. The majority of insurance companies that advertise on national television seem to be in a race as to who can make the most immature commercials (again, my “opinion”). 7 Commercials So Bad You'll Avoid The Companies That Made Them Not all ads are good enough to be aired during the Super Bowl. I Change the channel immediately! The proud mom whose son has no idea how to change a tire. Ten-four, good buddy! Their ads are so bad, instead of people rushing out to buy their insurance, people are switching to other companies to put LM out of business to stop the ads. You may remember that “Driving on Three Wheels” was part of the same ad campaign that brought us these glittering jewels of stupendous ignorance: This truly stupendous Liberty Mutual parody video courtesy of Stupendous Brian: You have no idea how hard it was for me to watch Liberty Mutual’s new commercials all the way to the end. repetitive annoyance. There is no f’ing way I would EVER consider contacting your company to purchase insurance. Keep that remote handy! Imagine how huge their ROI would be if their ads connected with prospective customers by offering value and service, instead of annoying them! It's like trying to hide from the IRS. All involved clap themselves on the back and congratulate each other as the media buyer spends millions of dollars to carpet-bomb the living shit out of an unsuspecting populace, and the rest is history. fuck liberty mutual. Oh, Kirstie, you and me both. Thank you for this forum to express my opinion. They’re people somewhere in an office actually getting paid to come up with this crap. No, you fool. The clients keep buying it. Like you, I can’t believe they brought that ad back. They have been running so many ads in the last couple months, there has to be a bump in their customer acquisition. So many advertising “creatives” today have no clue. © The Cranky Creative. And the “we have to get back to our important work…”, like they’re a community non-profit or something. (border, brainwashing, insurance) User Name: Remember Me: ... One accident forgiveness is not a bad thing, afterall, we are human and do make mistakes...and that is what auto insurance is for. Check out the YouTube comments. (I’m starting to think it’s no coincidence that the production company involved is called Dummy.). “You totaled your brand-new car. I’m not sure why they bug me so much… Could be I’m imagining they won’t meet their sales goals and will end up thinking that advertising just doesn’t work. I was just raging about them last might. Thanks for posting, Michael. It’s all so tiresome. Normally I'd say you should do research and pay a little extra if they have significantly higher reviews and such, but with insurance it's ALWAYS a crapshoot. You are not alone, believe me. Liberty Mutual and other advertisers, think about that for a moment. Rob, good observations! Liberty Mutual is now proud to announce that it “customizes your car insurance so you only pay for what you need.”. Hi, Jim. I must agree with you, and then some. I once sat through a meeting in which a fellow copywriter pitched idea after idea like that. ), but I suggest that it is not mine alone. You’re right, Ellen. Liberty Mutual has clearly made it's mission to make the cringiest commercials ever All of their shit is whack, and to add insult to injury their company jingle is annoying as fuck. I find the Limu Emu commercials irritating and moronic. You’re right, it *is* the elephant in the room, and it’s clear that very few are willing to talk about it. YOLO!! Geddit? I can at least block the robo calls, I would never get Liberty Mutual, Most because the ads suck so much and they turn me off. What the hell is going on at Liberty Mutual? I absolutely detest those GD ads. If they make you cringe your face off, you’re sane. Once again, the audio seems intended to chip away at the consciousness of people who aren’t tuned in until we are literally annoyed into watching the ad. Circle of life, my friend. But to date, so far as I am aware, the company has avoided making public any sales attribution numbers, preferring instead to tout soft and mostly useless metrics such as brand recall (the number of people who associate the ads with Liberty Mutual). But, you know, the kids would rather be funny or “creative” anyway. That distorted voice—I’m sure the creative team thought it was a brilliant way to cut through the consciousness of tuned-out TV viewers. I know they are at this point looking for name recognition but it is also coming with quite a baggage of repulsive imagery and characters. Liberty Mutual has not had 1 good ad I've ever seen. The LiMu Emu commercials started out bad but have become increasingly shrill. Thanks for this forum! Well then, Anonymous, you’ll be disappointed to hear that Liberty’s latest commercials combine the worst elements of both the stupid actor testimonials and the dumb-ass comedy schtick. The worst. There is no point in getting everybody’s attention if you have nothing to offer once you have it. Suggested By: Lumpy44 What a waste. They are just stupid. That so many agencies jumped on the bandwagon so quickly just goes to show how bankrupt of ideas the industry is. It's like what I would expect to hear from a local landscaping company on terrestrial radio. I find it disheartening that Liberty has followed the path of pure profits over their decades of honorable operations. I change the channel once the ads come on. I cannot believe they actually pay to create and run these commercials. Also, I take offense to Liberty Mutual using the Statue of Liberty as one of their props. Recent Posts. Who in the world is creating these abominations. Lo and behold there it was. Bottom line is I FUCKING CANNOT STAND THESE GOD DAMN COMMERCIALS. I know people in the industry who scoff at the idea that any consumer would avoid a brand strictly on the basis of the advertising. it's a 50 second song trying to imitate an anime theme song, but nothing related to it. If I were being beaten to death by a barbed wire wrapped baseball bat in the middle of a Turkish prison yard in the hot sun and the warden came out and said “I cannot only make this stop, but I will free you from these walls if you accept this complementary liberty mutual insurance policy”, I would beg for death. MOST.AWFUL.ADS on television. Give it time. I agree with the person who said that every single person involved in these ads should be brought up on charges. We’re alike, Dan. Yes, white males are almost universally reduced to bumbling idiots in today’s TV advertising, and I agree that it’s unhealthy. It just seems like someone in LM’s management would see these ads as pathetic. But night after night of being molested awake by this metastasizing stupidity (as a tinnitussufferer, it helps me to sleep with the TV on), has put me in desperate need of catharsis. Finally, “Bad Job” features a bumbling actor (Tanner Novlan) who has trouble reading his lines for a Liberty Mutual commercial. Stefanie McDonough. Oh, how I’ve been dying to review these ads. Oh, Julie, you aren’t kidding about that witness protection guy’s voice. He has been married to Kayla Ewell since September 12, 2015. Next is Lexus..experience amazing at yo lexus de-luh. But I think those advertisers are short-sighted. The Emu and Doug on a motorcycle commercial is the most obnoxious thing I’ve ever seen on television. Holy shit, did you hear what she just said? Jesus, would you excuse me please? Pathetic! Audio . Oh, those acapella shorts. Oh, and “only pay for what you need” again. For the people who say, “Yeah, but you know our name now”, we may know the name but that only reminds us to stay away because your commercials insult our intelligence therefore why would we go with a company who thinks we’re stupid? A bunch of copywriters and graphic designers get together and throw a bunch of shit at a wall. Check ’em out: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/. I find most commercials inane. Liberty Mutual really is preying on ignorance without adding anything useful to the conversation. That’s the kind of stuff that gives marketing a bad name. I’ll tell you how this happens, Nate. Viral Video: Bad Job At An Insurance Commercial. It’s the one I hear people complain about most often when the conversation turns to television commercials. Hi, Alan. All that money spent simply to keep the company name in the minds of prospective buyers. Either Doug is going to swallow that tooth pick or a kid emulating Doug is going to swallow a tooth pick. I’m not sure how they can credit the emu for this when every ad ends with that idiot jingle which literally just sings the company name four times. All rights reserved. *makes gagging sounds*. But, maybe there’s good news. (Their ads, not so much. Liberty Mutual Bad Job commercial is the new TV commercial ad of Liberty Mutual. Enjoy your Reese’s cup! Funny thing is after we come here and blast Liberty Mutual for their stupid commercials when you go to another website up pops a Liberty Mutual ad. So annoying I came here. Oh, no… who in the world is approving these stupid commercials. It would be nice if Liberty’s ads did a little more — such as try to educate people about insurance and create more informed consumers. Can’t afford new parts, insurance is mandatory to license a car in almost every state, so… win customers with value stories instead of stupid commercials that cost millions of dollars to run each week. But, guess what Liberty Mutual? I get the sense these commercials were created by kids that were kicked out of their parents basement and found their first job with this advertising agency. As an Amazon Associate, I earn a small percentage from qualifying purchases. Is he hurting for jobs? Maybe they don’t care so long as sales keep up. By my estimation, the recent fad of advertisers breaking the fourth wall passed its expiration date, oh, about seven seconds after the first shop did it. Not sorry!) Liberty Mutual, the name has great connotations and has to have high brand awareness. How did you arrive at that number, may I ask? That it does. Hi, Justin. Now I want a Reese’s Cup. An entire industry of creative rockstar wannabes thinks they’re smarter than all the rest of us — but their work is so reviled that even existing customers are embarrassed to support the brand. . Insurance companies do not hold grudges. Press J to jump to the feed. At least Liberty is consistent, eh? If you want to give Liberty Mutual a piece of your mind, you can leave a comment on the company’s Facebook page (https://www.facebook.com/libertymutual/) and/or Twitter page (https://twitter.com/LibertyMutual). Liberty Mutual Trades in Bad Actors, Happy Thoughts and a Zoltar Machine ... Sure, the guy in this new Liberty Mutual spot flubs his lines, cops an attitude toward the crew and walks into a boom mic. Smart.”. Personally I don't mind the Geico ones that much. . The character Doug drives me crazy. . I really dislike Liberty Mutual’s use of the Statue of Liberty as a cheap prop in the backgrounds of its TV commercials. A Very Bad Actor in a Very Good Liberty Mutual Commercial You know those Liberty Mutual Insurance commercials where an actor is in front of the Statue of Liberty, and pretends to be a customer raving about how great they are? But I agree, too much of what we see during commercial breaks today is stupefyingly bad. . Geckos beget emus beget bears that don’t shit in the woods. But not in the way they’d hoped. Audio . Yes, I get it—the reporter character is there to surprise and capture viewers’ attention. These commercials are like Fortnite, I can't stand either one of the them. Oh, wow, it’s great to hear from someone who’s worked in insurance and knows what they’re talking about. But before we discuss Liberty Mutual’s latest ads, let’s look back at the previous ones as the new work is derive… The big visual gag at the end? For example: “Insurance, with integrity and fair rates for all.”. Liberty Mutual Insurance's TV commercial - '24-hour Roadside Assistance' has became the most watched ad of 2017 in US with 6.6 billion impressions according to iSpot.tv. And that jingle makes me cringe everytime! All of the insurance commercials are low brow stupid and annoying, but this is a different kind of animal. 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